The State of one.com in 2026

In this report, we'll cover the following essential statistics on one.com usage.

• one.com growth
• Social media usage on one.com stores
• Contact information on one.com stores
• Top categories for one.com stores
• Top countries for one.com stores
• Number of employees for one.com stores
• Number of products sold for one.com stores
• Top one.com technologies
• Top Shipping Carriers used by one.com stores
• one.com store top-level domain distribution
• Top one.com stores
• New one.com stores
• Stores switching to one.com from other platforms
• Stores switching from one.com to other platforms

one.com Growth

At present, there are 5,544 live stores running on the one.com platform.

Here is the historical growth of stores running one.com.

• one.com stores increased 2.5% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a one.com store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On one.com Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 42.9% of one.com stores.
• Facebook is used by 35.6% of one.com stores.
• YouTube is used by 6.0% of one.com stores.

Contact Information On one.com Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 66% of one.com stores have an email on their website
• 33% of one.com stores provide a phone number on their website

Top Categories For one.com Stores

Here is the breakdown of industry verticals for stores on one.com.

• 9.6% of one.com stores sell Home & Garden products.
• 8.6% of one.com stores sell Food & Drink products.
• 8.4% of one.com stores sell Arts & Entertainment products.

Top Countries For one.com Stores

Here are the top countries for stores using one.com.

• 17.8% of one.com stores are in Sweden
• 13.6% of one.com stores are in Denmark
• 13.5% of one.com stores are in Belgium
• 9.5% of one.com stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For one.com Stores

Here is the breakdown of one.com stores by the number of employees.

• 99.4% of one.com stores have Unknown employees.
• 0.3% of one.com stores have 1 - 9 employees.
• 0.1% of one.com stores have 100 - 249 employees.

Number Of Products Sold For one.com Stores

Here is the breakdown of one.com stores by the number of products that they sell.

• 40.5% of one.com stores sell 1 - 9 different products.
• 9.6% of one.com stores sell 10 - 24 different products.
• 6.9% of one.com stores sell 25 - 49 different products.

Top Technologies on one.com Stores

We're tracking 102 different technologies that have 8,706 collective installs on one.com stores.

• Termly is used by 41.4% of one.com stores.
• Google Tag Manager is used by 15.2% of one.com stores.
• Facebook SDK is used by 13.8% of one.com stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all one.com stores.

Top Shipping Carriers Used By one.com Stores

• PostNord is used by 0.9% of one.com stores.
• UPS is used by 0.4% of one.com stores.
• Royal Mail is used by 0.4% of one.com stores.

Here are the top 10 shipping carriers across all one.com stores.

one.com Store Top-level Domain Distribution

.com is the most popular top-level domain for one.com stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 19.1% of one.com stores have a .com domain.
• 16.8% of one.com stores have a .se domain.
• 13.2% of one.com stores have a .dk domain.

Top one.com Stores

Here are the top stores, powered by one.com, ordered by store rank.

New one.com Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to one.com From Other Platforms

Over the last 90 days, one.com has taken 25 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to one.com from competitive ecommerce platforms.

Stores Switching from one.com To Other Platforms

Over the last 90 days, one.com has lost 34 merchants to competitive platforms.

Here are the top one.com stores that have recently changed to a competitive platform.

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